陈启龙从美国学成归来后，加入床褥行业从市场行销执行员做起，后来另创天然乳胶床褥与卧室用品，打开床褥新市场，并将之取名为Getha。
陈启龙深感我国拥有丰富的天然资源而没有被善用，决定以我国生产的高品质天然乳胶作为征战市场的武器。然而，由于产品属于高档产品，他将天然乳胶床褥推出市场时不符合消费者的要求，事业一度陷入困境。
陈启龙如何坚持自己的选择和理念，而后在天然乳胶床褥市场开创一片天地？他又有什么独特秘诀让著名F1赛车手对他的床褥情有独钟?
2011年10月29日（星期六）晚上11时30分的企动人生，创业推手黄隽斌邀请威丰工业 Vincent 陈启龙一起畅谈Getha与Getah的渊源，敬请锁定Astro AEC 301频道。
3 comments:
I am not a chinese. Can you please have your program with either English or Bahasa Malaysia subtitles ? It's really interesting and very informative but I have to ask my chinese friend to translate it for me.Sudesh
I want to add another thing, this program is not only informative but when someone watches this program will be inspired by their attitude and mentality towards their own profession. They will also feel themselves as a human being. Next time when they will know how to face to the situation when things get difficult for them.Many things have help me but with the subtitles im sure it will help for non chinese in their business and jobs.
Hi Sudesh, just noticed that my earlier reply disappeared from the page. Hope you will see this one and sorry for the late reply. This season we have only Chinese subtitle. We will definitely look into your suggestion and hopefully in the coming season we can put up the English subtitle. Thank you for comment and support.
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